Friday, May 18, 2007

BET Awards 2007: The Main Event Press Conference

Y'all Remember This?

We'll she's baaaaaack!

Vivacious, fabulous and thick, Mo'Nique is the host of this year's highly anticipated 2007 BET Awards. Announced Wednesday at a press conference held at Hollywood's Renaissance Hotel, the event was definitely the epitome of black star power. Singing sensation, Robin Thicke (he's not black, but his pass is in good standing!) Everybody Hates Chris' Tichina Arnold, 50 Cent, and TI were all present to announce the nominees and promote this year's award show. Monique was not present, but promised to "bring it" in a hilarious videotaped shout out to press and celebs in attendance. Broadcasting live June 26th at 8pm, the show will be held at the Shrine Auditorium.

Themed The Main Event, the show promises to be just that with presentations and performances by Robin, TI, and other A-List names in entertainment. This year legendary Mahogany, herself, Diana Ross will be honored with a Lifetime Achievement Award and versatile actor, Don Cheadle, with the Humanitarian Awards for his efforts to end genocide in Darfur. Visit to for a listing of award categories and nominees.

My contribution to the media event was getting Robin Thickeand his friendly entourage to various interviews on time throughout the day. Hey! Don't Hate! LOL! Escorting talent, especially A-listers, is not as easy as you may think. There was little time to swoon over Robin's good looks, sexy voice, and modest character. But don't think, I didn't take a moment to do so, I did. But once the brief moment was over, it was time to focus on the job at hand. After getting him to the main press conference, the next task was to lead him across the hall where select television press was given access to the invited guests. With the BET 2007 Award show backdrop behind them, Robin, Tichina, 50, and TI stood before the firing range of interviewers for a new round of questions and photo opportunities.

Then, lights, camera, action and we're off again to other rooms to do one-on-one's with the network big boys--Extra, ET, Access Hollywood, and the like. This press junket took a long while, but in the meantime it was cool chatting with reporters as they prepared to conduct interviews for their individual shows. Then, just when I thought we would break for lunch, it was time to do yet another set of interviews with radio and internet outlets. So with things running a little behind schedule, I hurriedly led him and his crew of nice guys to more interviews on the other end of the hotel floor. Yes, the job of escorting and assisting talent requires lots of walking. It also requires patience, logic, and a strong knowledge of where everything is located the talent may need. That includes bathrooms, dressing rooms, back entrances, and in this case several rooms designated for different press.

Set up in a round table discussion format, the atmosphere in the last interview room appeared to be a little less formal. Robin and other show participants sat down with a fresh set of faces for the last interviews of the day. While Robin talked at one table, 50 schmoozed press at another, then they switched. And once the last question was answered it was time to say good-bye with friendly handshakes and hugs. Did I get a picture with Robin, you may ask? No, not one! Why? 'Cause after such a long day of taking pictures and answering questions, I didn't want to add one more to the list. Not to mention, he needed to rush to sound check for a concert later that night at the House of Blues. They'll be other chances, hopefully.

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