That is Richard Guiton, actor turned founder of PlatinumLounge.com, the first ever social networking website that actually rewards users for generating content by giving them points that can be turned into cash.
Saturday, July 7, 2007, or as Guiton referenced, 7-7-7, the website officially launched with a Hollywood premiere at The Globe located at Universal City Walk. Our Films, Crocs, and not-for-profit youth organizations, B.O.L.D. and Pop Token, co-sponsored the event which emphasized the importance of pop culture and its power to influence the world socially and economically.
Geared toward 15-35 year olds, PlatinumLounge.com contributes a portion of its revenues to a virtual bank called the Platinum Vault. All registered members on the site have access to it. But in order to "cash in", users must work--participate in online forums, upload music or videos, refer friends, or shop--basically do what they normally do on other social websites to gain valuable points that can be exchanged for money. And on the Movie Machine portion of the site, members will also earn points/money for sharing ideas about what they want to see happen in the PlatinumLounge.com produced film, All Eyes On Me. From the beginning, says Guiton, the goal was to create a site that would benefit everyone, not just the website creators and its advertisers.
So why use the word "platinum" to describe this current pop culture generation of "bling" and "big pimping"?
I prefer to think of Pop Culture as one of the most valuable resources on earth and since platinum is one of the most precious minerals and does not tarnish, I believe Pop Culture should be referred to as the ‘Platinum Nation’ – Platinum Lounge is the perfect place for them to hang out and get a piece of the action! Says Guiton.
And to help celebrate the PlatinumLounge.com official launch, some of Hollywood's hottest new stars came out to the event. Check out the pics below and visit the website to get more information.