Sunday, July 08, 2007

Platinum Lounge Website Launch

New Website Gives Young People A Chance to Make Money and to Produce A Hollywood Movie

That is Richard Guiton, actor turned founder of, the first ever social networking website that actually rewards users for generating content by giving them points that can be turned into cash.

Saturday, July 7, 2007, or as Guiton referenced, 7-7-7, the website officially launched with a Hollywood premiere at
The Globe located at Universal City Walk. Our Films, Crocs, and not-for-profit youth organizations, B.O.L.D. and Pop Token, co-sponsored the event which emphasized the importance of pop culture and its power to influence the world socially and economically.

Geared toward 15-35 year olds, contributes a portion of its revenues to a virtual bank called the Platinum Vault. All registered members on the site have access to it. But in order to "cash in", users must work--participate in online forums, upload music or videos, refer friends, or shop--basically do what they normally do on other social websites to gain valuable points that can be exchanged for money. And on the Movie Machine portion of the site, members will also earn points/money for sharing ideas about what they want to see happen in the produced film, All Eyes On Me. From the beginning, says Guiton, the goal was to create a site that would benefit everyone, not just the website creators and its advertisers.

So why use the word "platinum" to describe this current pop culture generation of "bling" and "big pimping"?

I prefer to think of Pop Culture as one of the most valuable resources on earth and since platinum is one of the most precious minerals and does not tarnish, I believe Pop Culture should be referred to as the ‘Platinum Nation’ – Platinum Lounge is the perfect place for them to hang out and get a piece of the action! Says Guiton.

And to help celebrate the official launch, some of Hollywood's hottest new stars came out to the event. Check out the pics below and visit the website to get more information.

Lauren London, ATL

Taryn Manning, Hustle & Flow

Jasmine Jessica Anthony, 1408

Platinum Lounge founder, Richard Guiton, Amaury Nolasco, and website co-founder, Gary LeFever

Joy Lauren, Desperate Housewives

Nautica De La Cruz, KDAY 93.5 Radio Personality

KiKi Haynes-Bell, Bacholerette Party

Taryn Manning, Richard Guiton, Lauren London, Aubrey O'Day, Amaury Nolasco

Amaury Nolasco, Transformers

Drew Sidora, Step Up

Gary Anthony Sturgis, Daddy's Little Girls

Lauren London, Taryn Manning, Danity Kane's Aubrey O'Day


plagiator said...

i am member at

 Helping Hands said...

Whatever happened to Platinum Lounge? They were there and then all of a sudden, they weren't. It was an awesome site. Very unique. And Richard Guiton was awesome. Very friendly, extremely active on there. Seemed like it was really popular there for awhile. Does anyone know what happened??

Lucky said...

I miss PL.