Thursday, June 26, 2008

My 2008 BET Awards Press Experience

Finally the dust has settled at the Shrine Auditorium, home again to this year's anticipated BET Awards. It's day two after the show. All my editing is done and I finally have a chance to reflect on the experience and share it with you. I'll try to keep it brief.

Usually I work the show as part of the talent department. But this year I desired to come at it from a totally different angle as a member of the press. Overall, it was a good experience in that it confirmed my belief there is a need for more legitimate online press outlets. In fact, I predict in the next 5 years or so, more emphasis will be placed on internet coverage and possibly even live streaming of the event.

In my opinion, the hottest star on the red carpet for any length of time was the sun. Based on conversations with peers on the other end of the vein and my own observances, there was seemingly no desire by most of the A-listers to "do the carpet" as we say. And many that may have wanted to couldn't because it would have spoiled the show surprises. So who did the carpet? Mostly, the up-and-coming and not-yet mainstream artists, who need it most, and of course many of BET's new Hip Hop royalty.

Admittedly, I'm not up on every new rap star and dance gimmick, thus I stuck to what I knew so my questions would be genuine. Here are the highlights from my BET red carpet experience.

I had much better interview success in the cool, air conditioned, press room. Check out the highlights of the interviews from those that stopped by to chat. And I apologize in advance for the shot blocking. Even when people know you're videotaping they still walk right in your shot! Some things can't be edited out, darn it!

And no, I didn't attend any parties. My nights were spent shooting, editing, posting, and sleeping. Maybe I'll get a chance to really let my locks down at the next major event.

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