Tuesday, August 12, 2008

A Heineken Red Star Week Part 2: ABFF

After providing Hollywood with great Red Star Soul performances by two of R&B's favorite ladies, Goapele and Ashanti, Heineken USA added its own unique flavor again to this year's American Black Film Festival (ABFF) in Beverly Hills as a sponsor. This was the brewing company's second year of sponsorship.

At ABFF festival attendees not only got a taste of outstanding filmmaking but also a place to relax, network, and combat the sweltering heat with free cold beer. And for those who were a little hesitant to strike up a conversation with fellow filmmakers, Heineken also provided a unique way to break the ice and get the business cards flowing. Pete Santaniello, Heineken's Manager of Lifestyle Marketing, explains how:

As Santaniello stated one of the main purposes of Heineken's presence at ABFF is to bless one outstanding filmmaker with it's Red Star Award. The award is given to filmmakers at prestigious film festivals throughout year. Those that receive the honor must demonstrate innovativeness and originality in their work. This year filmmaker Barry Canty, a Charlotte, NC, native received the top honor. Let's meet him!

As Heineken's award winner, Canty will also receive a profile in "Variety" magazine and further exposure on the Independent Film Channel (IFC) in video presentations that will air for a month. Learn more about Barry Canty and his film, "LA Proper", by visiting IMDB or view the film's Myspace page by clicking this link.

Canty is only the second filmmaker to receive Heineken's Red Star Award, so to see last year's winner, Ernst Gossner, click HERE to view Hollywood: As I Live & Work's interview. Then AFTER visiting my previous post, surf to Heineken.com's film page to catch up on all the 2008 Red Star Soul winners thus far.

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