Friday, June 11, 2010

TV Gets More Social Thanks To Philo and HBO's

If you tweet or update your Facebook status while watching your favorite shows or televised events such as "American Idol" or the NBA Basketball Finals then your "social" life just got a little better thanks to a new service called Philo. Yep! Now you can see the game at such and such's house with the big screen and still interact other friends and viewers who aren't there on one site instead of two.

So what's a Philo? "Philo" is the name of the LA based company that recently launched a social program for television viewers who love to "talk" during the show through social media. Says Interactive TV Today the "pet" name actually pays homage to one of the inventors of television, Philo T. Farnsworth. Maan! We've come a long way baby since that first invention. And now tvs, cell phones, and computers are learning to live together in harmony with the help of this new technology.
That said, Iphone users rejoice! You'll be the first to get the phone Philo app. The rest of us will have to wait, but in the meantime we can visit the website at to make use of the new technology.

Creating a "real-time, multi-screen, and truly interactive user experience", Philo allows you to "check-in" to your fav shows and interact with friends and other users. But aren't we do that on Twitter and Facebook already? Yes, but now you can do it in one place and have your thoughts and check-ins sent to those profiles.

True Blood fans! Thanks to HBO's new microsite called you now have a place online to hang out and let your inner vampire be free! The new site will probably become the official "True Blood" online community that can share it's thoughts and comments about the show with others and on other social profiles while it's airing. But that ain't the best part!

According to The Hollywood Reporter the site will have weekly hosts--possibly producers or cast members I'm thinking--talking with fans as the show is being broadcast. Talk about social engagement and transparency! Whoever thought this up, a bloody mary toast to you! If HBO makes the site easy to navigate on a mobile device or develops a mobile app then it's really ahead of the game!

Social and mobile is the future of entertainment, folks! So tv and film producers are going to have to think beyond the traditional big and little screens and get into the game. In fact, at last the Producers Guild's, Produced By Conference last Saturday, major studio reps from Disney and Warner Bros on the "Mobile Nation" panel informed us to expect more of this kind of social/mobile collaboration. MULTI-PLATFORM is where it's at in the industry right now so get ready!

And lastly, if you'd like to see what other things I learned at that "Mobile Nation" panel see my Twitter profile at hashtag #producedby.

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