Thursday, September 02, 2010

The 100 Most Powerful Black Women And Men on Twitter Lists

Are we on the list? Having your name on an email or precious clipboard is so Hollywood. There's a list to get in the club, attend the event, get a table...ya know how it goes. Wanna break somebody's ego here in Lala land? Let someone walk confidently right up to the door and tell them, "your not on the list." And most recently, social media imitated life when two new elite lists appeared on the online social scene concerning black folk.

BlackWeb2.0, a GREAT online resource for all things tech from "a different perspective" posted on it's blog the 100 Most Powerful Black Women on Twitter. Of course, social media heads flocked to the site, myself included, tweeted it and retweeted it. And then once the web traffic dust settled down, questions of the list's validity came up.

"How she get on the list? She ain't even black! And she got more followers than she does, and she hardly tweets at all, so why is her number such and such?" You know how WE do! And what began as something seemingly positive was now turning a little negative which made the analytical side of my brain take a closer look.

To gauge just how "powerful" someone is on Twitter, BlackWeb2.0 used Klout and Twittergrader, two very usefool tools in social media measurement. These online tools use not only follower numbers, but also an analytical cocktail of your tweet frequency, retweets, mentions, and other things most of you care nothing about. To put it simply the 100 Most Powerful List was NOT a roster of Blackweb2.0 favorite people nor celebrities. Yet, celebs over populate the list.

Realistically, the most powerful woman on the list is Oprah. She's #53. Power is when you can say your favorite ice cream or your pet's fav dog food and millions of people will rush out to get it just cause you said it. Most celebs, black, white, or otherwise acquired that power without a Twitter profile.

So take a look at the list of women and the 100 Most Powerful Black Men On Twitter. Do entertainers really have power in social media whether they tweet regularly or follow you back? Hells-to-the-yes! Why else would companies pay Kim Kardashian loads of money to tweet?

But no one on either list is reportedly being paid like Kim so again, are those on the list really powerful or just popular as hell? We who take our social media more seriously than the rest don't measure power solely by the numbers. Numbers, like Hollywood makeup, are deceptive. We put our rulers to ENGAGEMENT and INFLUENCE. And yes both are measurable.

So don't take these lists as Bible; they're good PR for those listed. Instead use them as a start not a finish in who's notable in Twitter's "Blackville." Check their profiles and see who's really talking back to their followers, using hashtags, contributing regularly to their timeline, retweeting other people's tweets, sharing original content like photos, and links to their blogs. Truly, those that can make you take action offline not just online with 140 characters or less are truly the most powerful people on Twitter. And that fact alone shortened both the lists considerably.

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