Sunday, November 14, 2010

Jay-Z Teams With Bing For Interactive Memoir, "Decoded"

Ever wondered what's the deeper story behind Jay-Z's chart-topping music beyond the lyrical hood chronicles of living in a Brooklyn project and hustling dope? If the answer is "yes" then check this! In his new memoir, "Decoded", Jigga shares insights into 36 of his hit songs as well as his life and personality.

But don't judge this book by it's Andy Warhol art cover, there's more to "Decoded" than what meets the eye; publisher, Random House, will also release the hip hop memoir as an e-book and interactive iPod/iPad application that will include exclusive video and customizable content for an interactive digital experience. There's also a gaming element. Since mid-October several pages of the book have been released leading up to the official book release date, NOVEMBER 16th. To find those pages fans were led to Decode Jay-Z with Bing to receive clues on how to unlock clues, Bing maps, and locations mentioned in the book.

So what does Jay-Z hope fans and readers will get out of "Decoded?" Here's his quote from the book.

"I told my editor that I wanted it to do three important things. The first was to make the case that hip-hop lyrics—not just my lyrics, but those of every great MC—are poetry if you look at them closely enough. The second was I wanted the book to tell a little bit of the story of my generation, to show the context for the choices we made at a violent and chaotic crossroads in recent history. And the third piece was that I wanted the book to show how hip-hop created a way to take a very specific and powerful experience and turn it into a story that everyone in the world could feel and relate to.”

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