Sunday, August 05, 2012

Showbiz Up-And-Comer's Guide To Social Media Marketing Part 2

The showbiz game has changed! That's right boys and girls, Hollywood is focusing its lens on the digital and online frontiers, and not just for content anymore.  It's searching online for YOU!  Your social influence and online presence are more important now than they've ever been!  And THAT is why "A Star is Born Online: The Showbiz-And-Comer's Guide to Social Media Marketing" was produced last year. And now Part 2 is available to audiences around the world!

In part one, the basics of social media marketing were covered, including tips for using Facebook, Twitter, LinkedIn, and more.  For many of you, these tools still are not important. You're still thinking a great headshot, winning personality, and talent are all that's needed to get the gig. What most showbiz decision makers AREN'T telling you is that once the audition is over, your social profiles and online influence can impact hiring decisions.

 Part 2 of the Showbiz Up-And-Comer's Guide includes highlights of part 1 and introduces Google+ and Pinterest as tools for showcasing your talent, art, and creativity. Also in part 2, the different kinds of Facebook tools, including ads, and YouTube's new focus are covered.  In case you haven't noticed, YouTube has changed the channel on online video, literally.


So why are your tweets and blog posts more important now as a showbiz up-and-comer? Because, marketing budgets have gotten even tighter in the last few years. Studios and indy filmmakers are seeking less expensive ways to promote projects to various audiences.

Secondly, it ain't about just the big screen anymore people! Mobile and tablet platforms, the second screens, are quickly becoming the first resource of internet access for many audiences. For the last few years, studios have been steadily adapting to this shift and now so should you.

WATCH this interview with United Talent Agency's execs, Brent Weinstein, Head of Digital Media and Eric Kuhn, Head of Social Media, and also quoted in the guides, as they confirm why digital content and social media are now the new "leading stars" in entertainment.

Now you get why I'm pushing for you to become more social savvy as performers and content creators. It's not optionally anymore, it's imperative if you want to stay relevant in this business of show.

So if you've got over at least 1000 twitter followers, several hundreds of YouTube subscribers, or an updated blog with a visible audience that actually comments on your posts, then YOU'VE got a growing, engaged audience and potential influence over them.  That's leverage boys and girls!  Learn how to use it!

"A Star Is Born Online: The Showbiz Up-And-Comer's Guide to Social Media" is produced by Sheer Social, a boutique social media marketing business specializing in entertainment and small business.


Britany Holmes said...

I am a showbiz fan. And we use social media to directly interact our idol in showbiz that’s the best way to get communicate them.

Hollywoodlvwork said...

Indeed, social media has lowered the velvet rope to some celebrities. The really smart ones will use the access to fans to grow their fan bases organically